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SEO Step By Step ‘DO’ List
Here is Step By Step SEO Things to do list. Please note in this article I’m not going to explain each stag but I just give an overview of what to do when optimizing a website.
HTML Validated Pages: if your pages are HTML, XHTML validated, and Google love them. It is bad to have HTML errors specially JavaScript error on WebPages.
Make Use of ALT, H Tags: DO use Alt and H tags in your content. And include important keywords in them.
Keywords in Title: Make use of keywords in title of page. Keep it fresh, keyword should be beginning of page and should not be too long
Keywords in Content: Make use of keywords in webpage. But should not be more than ‘Safe Limit’ because search engine crawl treated as spam.
Robots.txt & Google Sitemap: Make sitemap for Google and yahoo and use robots.txt (to control search engine crawl)
URL Rewriting: Keywords should be in URL.
RSS Feed: RSS feed is good idea to implement and show all things in one place.
Dynamic URL: never link to dynamic URLs
Create Back links: Make back links for submitting to directories and different forums. Be very careful while doing this. Don’t use reciprocal links, only one way links. Links should be from relevant websites. and if your are optimizing new site it is batter to have at least 3 links PR3+ and at least one PR6 link and more at least more than 1000 PR0 links. This will increase ranking quickly (means in 3-4 months 
)
Your feedbacks are always welcome!
Google PageRank Table - Compare Pagerank Values
PageRank Values
Although nobody knows the exact Google PageRank values the table below gives a fairly good representation of how many external links, of certain PageRank values, are required to achieve a certain Google PageRank.
For example, if you want to know how many incoming PR4 links that are required to achieve a PR4 for your site, you simply look down the Page rank 4 column, until you come to the PR4 row and the answer is 18.5.
So you need 18.5 PR4 links to achieve a PageRank 4 for your site? Not quite.
This is certainly the case, if all of the incoming links are from PR4 pages with less than 50 external links and the links are on-focus with your content, but the value of the PR4 link is reduced if there are more than 50 links on the page and the page topic is not on focus with your site. As a guideline, however, the table gives a good indication of what you should be aiming at.
PageRank Calculation |
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| PR | Links | Links | Links | Links | Links | Links | |
| For PR3 | For PR4 | for PR5 | for PR6 | for PR7 | for PR8 | ||
| 1 | 555 | 3,055 | 16,803 | 92,414 | 508,277 | 2,795,522 | |
| 2 | 101 | 555 | 3,055 | 16,803 | 92,414 | 508,277 | |
| 3 | 18.5 | 101 | 555 | 3,055 | 16,803 | 92,414 | |
| 4 | 3.5 | 18.5 | 101 | 555 | 3,055 | 16,803 | |
| 5 | 1 | 3.5 | 18.5 | 101 | 555 | 3,055 | |
| 6 | 0.5 | 1 | 3.5 | 18.5 | 101 | 555 | |
| 7 | 0.5 | 0.5 | 1 | 3.5 | 18.5 | 101 | |
| 8 | 0.5 | 0.5 | 0.5 | 1 | 3.5 | 18.5 | |
| 9 | 0.5 | 0.5 | 0.5 | 0.5 | 1 | 3.5 | |
| 10 | 0.5 | 0.5 | 0.5 | 0.5 | 0.5 | 1 | |
Compare PR Values
Moving one step further, we are often asked what a PR4 link is worth, or a PR5 link is worth compared to a PR3 link, for example, so to try and make this easy to understand, we have listed the PR3 equivalents below.
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PR2 =
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0.2
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of a PR3
|
|
PR3 =
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1
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of a PR3
|
|
PR4 =
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5 x
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PR3
|
|
PR5 =
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25 x
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PR3
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|
PR6 =
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125 x
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PR3
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|
PR7 =
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625 x
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PR3
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So, as you can see above, a PR6 link is comparative in value, to 125 PR3 links, so it seems fairly obvious that your time is better spent in trying to achieve a few quality links rather than bundles of lesser quality links. We have used the example of PR3 links, there is an assumption in the industry that if a link does not appear on a page of at least PR3, it is not worth having.
We would say that since Update Jagger, it is worth considering a link from a web page of PageRank Two or above, as long as it is:
- On focus with your product or service
- The website’s index page has a PR of 4 or above
- There are less than 50 links on the page
- There are no undesirable external links on the page
- There are no nofollow tags on the links
- There is no robots metatag on the page with the content,” noindex, nofollow”
- There is no javascript redirect on the link
- The link is not redirected
Link Campaigning
Although link campaigning is a laborious and time-consuming task, every website owner should be running an ongoing link campaign, either themselves or through a search engine optimisation professional. Look to add the equivalent of 30 PR3s to your site each month, preferably made up of higher PageRank links, i.e. 6 x PR4s or a PR 5 and 5 PR3s. Don’t go crazy and try and bring in hundreds of links in one month, keep the progression as natural as possible.
SEO for large, dynamic web sites
One of the websites I have done SEO work for is rather large. We’re talking 300,000+ pages on average. Obviously, it is a highly dynamic website and people have asked me how to manage optimization for these types of sites so here are some key strategies to consider when developing SEO for the larger scale compared to smaller sites:
- Try to ingrain an SEO methodology in the design phase
This sounds pretty obvious but its much easier and affordable in the long run to build the site with SEO in mind first instead of optimizing it later. Think about the common requirements before an ounce of code is written and make sure that everyone involved in the development of the site (managers, developers, content writers) understand the value of SEO and how it should affect their responsibilities. Search engine optimization should be part of everyone’s workflow.
- Prioritizing is a necessity
On large-scale, dynamic websites it usually isn’t feasible to manage SEO in thousand-page chunks. If you’ve started from scratch correctly (see above) then you may already have an SEO-minded organization with a great architecture and lots of quality content in place. Lucky you! Even so, moving forward always requires prioritization. Talk with the decision makers and determine which topics/products/terms are top-tier, second-tier, etc. You may even have to subdivide each tier based on category/region/sub-topic.
This may sound obvious, but I can’t stress the importance of it enough because it sets the foundation for everything that follows. If you are managing the entire project, it gives you and your team that foundation for other SEO work (backlinks, etc) but it also lets you gauge your success a chunk at a time. You will be able to itemize your results to specifically identify what is working and what isn’t and then move on to the other tiers with what you’ve learned.
- Don’t repeat yourself
Highly templated sites with lots of pages run a high risk of being filtered for duplicate content. This will depend on the theme of the site but if we’re talking about hundreds of thousands of pages, most of them may look very similar. To combat duplicate content, make sure your CMS is SEO-friendly or install/build custom tools that will allow you to inject quality content into the best areas of each page. Not all templates are SEO-friendly and even if they are they may not completely meet your needs.
Look at the code: is your important stuff in the important places? If you don’t have access to the code, talk with the designers/developers and try to reach a solution that will work.
If you’re using a home-grown CMS, try some multivariate testing to determine where in your template the SEO content has the best results.
- Be patient
A large website requires a lot of indexing and a lot of time. Just because you’ve got half a million pages deployed, doesn’t mean that they will all show up in Google next week. This is why your SEO workflow must be prioritized; so that you can reliably estimate results based on previous experiences within the same site.
- Sitemaps are a must
The quickest way to get your large website seen by many spiders is to provide a sitemap. I would caution against providing a sitemap to your entire site right off the bat, however. Since your SEO objectives are prioritized, update your sitemap as you reach new chunks/tiers.
- Keep it fresh
We all know that search engines like content that is updated routinely. Keeping content fresh becomes more of a problem the larger a site becomes. If you have a large staff of content writers on hand, then you probably don’t have too much to worry about. Otherwise, it comes back to prioritization. Make sure your top-tier topics get content updates as often as possible.
News feeds, product updates, press releases and relevant interviews are a few great types of content that you can use to keep your primary pages attractive. If you are able to convince management about the value of SEO, then try to get department head(s) to routinely write content or blog about their areas of expertise. Though it will depend on the nature of your site, there are a variety of ways to keep content up-to-date.
- Proceed as you would normally
All the standard SEO rules and principles apply for large sites, too. Develop a strong linking strategy, mask your dynamic page URLs, etc. Above all, focus on the user experience. If all your hard work ends up getting in the way of a usable and friendly website, then noone wins.
Large websites will test your personal and team management skills more than your optimization skills. They may seem daunting and unmanageable at first, but once you prioritize and balance your workload effectively, they’re not too scary. And if you find yourself overwhelmed, just remember to be patient, and know that every page is another revenue source and larger sites have more opportunities for traffic and that means…… well, you know that what means 
Artical Location: http://www.submergedmexican.org/seo-for-large-dynamic-web-sites/
Become a Freelance SEO
By: Steve Waganer
Someone rightly said that the only constant thing in this world is change and perhaps that is why we see changes in everything round us. Everything that we do today, including the way we go about doing our daily duties has changed. So today, we buy things online, rather going to a shop or mall. Every business has an online presence and the idea behind this is to reach out to a wider customer base spread all over the world. Today for any business the customer and target people is no longer confined to a certain locality, but has spread out worldwide. Today, if any business has a web presence, they need to undertake search engine optimization strategy to make their site popular among the web users. Now if a website is not popular among web users the whole propose of having a web presence for the business will fail.
A search engine optimization specialist is the ideal person to help in business in undertaking this strategy for their business. Different strategies like online marketing and search engine optimization must be undertaken if you want your online business to become a success story in the long run. Search engine optimization specialist has the expertise and experience in preparing and implementing the best search engine optimization strategy for any business. You must understand very well that no two businesses are alike in any aspect, so any strategy undertaken for the business must be customized to suit the requirements of that particular business. An efficient search engine optimization specialist will study the existing market before designing any optimization strategy for the business.
The different elements that help an online site to get listed at the top of search engines and the thing which is worrying business owners is that these parameters keep on changing constantly. So the best way to keep track of all these things and keep up with the rapid changes is stay attuned with whatever is happening in the world of search engine optimization. Understandably a business owner who does not have technical expertise and knowledge is in no position to know about all this, so it will work out better for their business if they have a search engine marketing optimization specialist handling the optimization work of their business. So before you hire the services of a professional search engine optimization specialist, just find out how efficient he is in doing the work and if he is in tune with the latest happenings or not.
There are several firms that offer search engine optimization services to businesses of all sizes through a search engine optimization specialist. It is important to decide on a search engine strategy only after taking a careful look at the way the whole business is being run. If you have not yet thought of hiring a search engine optimization specialist for making your online site rank at the top of major search engines, you must act quickly. No time is better then the present time to hire the services of a search engine optimization specialist for your business.
| Steve Waganer has specialization in Web Marketing. He is expert in Search engine optimization,Search engine marketing,Social media optimization. |
To hire freelance SEO professional, Register for free and start getting free quotes from SEO freelancers around thr world
Internet Marketing Secrets Podcast
Vancouver, BC, Canada (PRWEB) September 14, 2007 — Michael Campbell the pioneering internet marketing consultant, coach and author, today published Internet Marketing Secrets Issue #129, which is read by over 35,000 internet marketing professionals, SEO gurus, affiliate marketers, sales people, entrepreneurs and webmasters around the world.
In This Edition #129:
1) New Podcast Version of this Newsletter.
2) Become an SEO Rainmaker in Two Days.
3) How to Profit from Web 2.0 and Social Sites.
4) Oh No! Not Another Themed Site Builder.
5) Do Private Domains Affect SEO Rankings?
6) How to Get Traffic from the Way of the Wiki.
7) Are the Best Classifieds Paper or Electrons?
8) How to Get a Traffic Stampede from PDF Files.
Pricing & Availability:
The newsletter is a free PDF download. Bonuses include Michael Campbell’s best-selling ebooks Clickin’ it Rich and Revenge of the Mininet (a $125 value) free when you subscribe to the Internet Marketing Secrets Newsletter.
Published since 1999, the Internet Marketing Secrets newsletter provides breaking news, FAQs and real world testing in SEO, PPC advertising, persuasion and conversion techniques, affiliate revenue trends, sales tactics and marketing strategies, in addition to inspirational articles and encouragement.
Michael Campbell is a search engine optimization specialist and highly sought after internet marketing consultant. He has written three best-selling books on internet marketing, several white papers and has contributed to dozens of internet related publications and software packages.
Michael is the author of the Internet Marketing Secrets Newsletter, and is currently the CEO of Dynamic Media Corporation, Vancouver, British Columbia, Canada.
SEO Friendly Content Writing Guidelines
There are few guidelines for content writers according to SEO point of view
Title
The title should be in 7 words. The target keyword should be start of keyword and avoid special characters.Heading of Content
The heading of content should start with Keyword. It is very much recommended that the rest of words in heading are synonyms of title words.(Should not same as title )Content length
Content should not start with keyword. While repeating keyword in content it is better to use synonyms of the phrase. The content length should not be less than 250 words. The best content length range is between 250 and 300. The keyword frequency should be 3-7 times depending on length of content such as (no. of keywords/100)
